Richard Bellairs
Senior Solution Marketer @Planon
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WORK HISTORY
Senior Solution Marketer @Planon
Brighton, GB
EDUCATION
The University of Sheffield
Bachelor of Engineering (BEng hons), Electronics Engineering
CIM | The Chartered Institute of Marketing
Professional Diploma in Marketing, Marketing
ABOUT RICHARD BELLAIRS
A senior B2B product marketing specialist with over 25 years of software industry experience. Proven track record in defining and executing go-to-market strategies, crafting compelling value propositions, and driving revenue growth for SaaS and cloud-based solutions. Adept at customer segmentation, ideal customer profile (ICP) definition, and positioning strategies tailored for product-centric industries. Skilled in aligning internal stakeholders and external partners across international and cultural boundaries to drive commercial success. Strong experience in launching new value propositions and enabling GTM teams with effective messaging and sales enablement tools.
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