Richard Asquith

Commercial & Marketing Manager @Circyl - The Digital Transformation Experts

Birmingham, GB

As Commercial & Marketing Manager at Circyl, I lead the company’s go-to-market strategy—bridging the gap between technical capability and business value. My role combines commercial insight with hands-on delivery, covering everything from proposition design and campaign planning to brand messaging and content creation.I’m responsible for shaping and executing all marketing activity, including multi-channel campaigns, lead nurture programmes, and a growing library of strategic content—from blogs and case studies to sales collateral and executive webinars. I work closely with technical teams to ensure every message reflects the real-world impact of our solutions, not just the features.I also created Circyl’s Digital DNA methodology—a business-focused framework that helps clients understand how data, processes, and applications can be integrated to enable faster decisions, greater agility, and sustainable growth. This concept now underpins our client messaging, internal strategy, and overall brand identity.Recent highlights- Full rebrand, website relaunch and repositioning of Circyl as The Digital Transformation Specialists- Creation and delivery of multi-touch nurture campaigns across key sectors including legal, manufacturing, and not-for-profit- Development of campaign themes such as Excel Hell and Digital DNA- Launch of The Inner Circyl blog and webinar series to share customer success stories and expert insights- Continuous collaboration with technical teams on commercial case studies, whitepapers, and strategic client content

The University of Salford

Software Engineering