Rich Joyce

Senior Manager, Channel Development @Amazon

New York, NY, US

Own global partner strategy and execution for third-party solution development and commercialization across Amazon Ads data and measurement products.• Led a global partner investment and enablement program supporting agencies, GSIs, ISVs, and technology partners building analytics-driven solutions for shared advertisers; partnered closely with the AMC Technical Solutions team (technical consultants and analytics specialists) to scope, validate, and operationalize partner builds; negotiated 20+ partner agreements annually across NA, EMEA, APAC, and MENA.• The investment and enablement program was a force multiplier that drove co-development, co-sell, and co-marketing opportunities for Amazon Marketing Cloud, resulting in 7 AMC playbooks, 42 voice of customer submissions which resulted in product and commercial adjustments, 40+ case study submissions, multiple features during Amazon UnBoxed • Drove ~$XXM in partner-influenced audience activation revenue with a sustained 3:1 ROI, measured by incremental activation revenue relative to program operating expense.• Expanded the program into APAC and MENA, establishing regional operating models while maintaining consistent governance, performance measurement, and partner standards.• Designed and owned a Partner Maturity & Evaluation Framework that governed Amazon Ads sales partner recommendations for AMC services across EMEA, using product usage and capability signals to match advertisers with qualified partners. Improved partner-led conversion rates from ~XX% to XX% YoY by reducing misaligned referrals and increasing solution readiness.• Incubated a new partner-led AdTech initiative, built the business case for leadership to allow retail and commerce media networks to use Amazon ad tech to support their media network businesses. Validating market demand, defining commercial and operating models, and aligning Ads, AWS, Legal, Privacy, Risk, and Product teams ahead of pilot execution, launched in 2024.