Rich Glew

B2b Marketing Consultant @Rebound

Haverford, PA, US

Rebound serves technology companies building transformative SaaS and data solutions for life sciences companies. We help our customers build marketing capacity in strategy, brand and communications, product and growth marketing, digital and content marketing, and sales enablement to accelerate commercial performance- Supported the introduction of a digital marketing sub-brand at a major healthcare data and services company, including site map and content for a new web site, creation of thought leadership and promotional content, customer evidence, and the launch plan for a new data offering- Crafted the campaign strategy for a global clinical technology firm\'s eCOA solution, which included objectives and KPIs, differentiated positioning and messaging, customer-facing content across the buyer journey, web presence, lead qualification workflow, and field readiness- Advised the CEO and CMO of a startup engineering the world\'s first AI-based prediction platform for neonatal care. Created executive decks for investor, customer, and medical briefings, built website for U.S. market, produced content including nurture emails, brochure, and social posts- Led a fractional marketing team to create a new name and brand identify for a healthcare technical services spinoff, with differentiated messaging, brand guidelines, and complete website with content assets- Developed messaging frameworks and web pages to demonstrate a global R&D solutions organization\'s clinical, medical, operational, and regulatory capabilities in the Pediatrics, Biosimilars, and Dermatology therapeutic areas- Led a fractional marketing team supporting a startup specializing in patient and site recruitment for oncology trials; delivering an annual marketing plan, messaging framework, customer presentation, event management, multichannel campaign design and execution, and a lead management workflow.

Harvard University

B.A. cum laude, History and Literature of America