Ricardo Swain Charpenel

WORK HISTORY

EDUCATION

ABOUT RICARDO SWAIN CHARPENEL

México & LATAM 25 years experienced General Manager, Strategist, Commercial, Salesman, Marketer bilingual executive with significant operational responsibility in managing Latam, Global & Regional Direction, Business Unit Management, Marketing, Sales, Finance, Access, Competitive Intelligence, Business Development, Strategic Partner’s Alliances and Partnership Agreements. In depth strategic and operational knowledge of Pharma, OTC / Consumer, OTX business and Regulatory, Medical and Supply topics. Senior change agent in transforming Digital Culture and Mindset to meet a fast-moving competing environment ensuring digital state of the art strategies.Complete focus in delivering Results and a Metrics Driven approach for Strategic Decision Making with a strong Coaching experience leading high performance teams.Seniority in managing High Specialty Business, Vaccines, Orphan Drugs, Access, Basic Formularies, Primary Care, Infectious Diseases and OTC, OTX Business Franchise including startups, turn-arounds and mature operations.Corporate direction and vision setting including being part of the Direction Committee, influencing positive change by inspiring colleagues and ultimately striving company results. Full Customer service approach and philosophy to clearly differentiate and take the Sales Team service to a high, committed, trained and specialized unique service / Experience.Managing Experience in several business units such as Dermatology, Hematology, Vaccines, Oncology, Immunology, High Specialty, Orphan Drugs, Multiple Myeloma, Inflammation, Multiple Sclerosis, Diabetes, Cardiovascular Diseases, Hospitals, Respiratory, Urology, Antibiotics, Central Nervous System, Experience / Mature Lines, OTX / OTC and Alternative Promotional Channels. Significant Retail, Government, Wholesalers, POS channels management experience. Full Business Unit P&L maximization and Finance oriented with experience in leading Strategic Alliances, Portfolio management, Field Force Effectiveness, Coaching Skills, Out of the Box solutions and New Product launches in several therapeutic areas.Major Contributions have relied on understanding the real customer’s needs (External & Internal), development of High Performance Teams, Clear Goals setting, positively influencing the environment and regulation, ensuring the market readiness, developing new promotional channels / tools, promoting out of the box strategies, revamping Customers / Adherence / Brand Loyalty Support Program’s and ensuring NGO’s relationship approach.