Rian Bailey-Weir
the Nice Exchange @The Nice Exchange
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WORK HISTORY
the Nice Exchange @The Nice Exchange
EDUCATION
Liverpool John Moores University
Master of Science (MSc), Digital Marketing
Liverpool John Moores University
Bachelor's degree with Honours (BAHons), Business and Public Relations
SKILLS
ABOUT RIAN BAILEY-WEIR
I’m a senior marketing and communications leader with 10+ years’ experience across agency, consultancy, in-house, executive education and founder-led environments.I built and lead The Nice Exchange, a strategy-led marketing business with a strong reputation across the LCR. My work has spanned education, membership, public sector-adjacent, property, healthcare, hospitality and FMCG.My strongest areas are marketing strategy, brand positioning, stakeholder communications, content and campaign leadership, and bringing structure to organisations that need clearer thinking and better execution. I’m at my best when something valuable is not being explained properly, when marketing is happening without enough direction, or when a team needs someone to come in and get things moving.Alongside The Nice Exchange, I deliver executive education through In Professional Development, where I have trained 600+ mid-level, senior-level and executive-level professionals across Mini MBA, digital marketing and bespoke programmes.
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