Rhys Hogsden

WORK HISTORY

EDUCATION

SKILLS

ABOUT RHYS HOGSDEN

As the Head of Data Services at Yard, I lead teams of business intelligence developers, CRO developers, data analysts, analytics power users and solutions consultants. We specialise in the implementation of and support of Adobe Analytics and Adobe Target, though we work with any technologies. As part of this role, I handle contracts, estimate project costs, supplying statements of work to clients, attending sales/kick off meetings as well as delivering the projects themselves from start to finish. I am a certified Adobe Analytics Developer and Architect. By trade, I am a JavaScript developer specialising in analytics and other web technology implementations which is what I did in my previous roles here at Yard. I also have previous management experience within the retail industry. I have also implemented Adobe Analytics in native mobile apps via Tealium, and I\'ve implemented the Adobe Experience Platform SDK in a simple Android app that I built in Kotlin.Implementations include:Analytics:Adobe Analytics (formerly Omniture SiteCatalyst)Google Analytics/Universal AnalyticsWebTrendsCubed Attribution (Formerly VisScore)IBM Coremetrics/Digital AnalyticsA/B testing:Adobe Target (implemented as well as creating tests)MonetateOther technologies:DoubleClickGoogle Adwords/Remarketing/ConversionBingMediaplexClickTaleSessionCamRedEyeAffiliate WindowMarinOMGCommuniGatorTag Management Systems used:TealiumSignal (formerly BrightTag)Google Tag ManagerSiteTaggerAdobe Dynamic Tag ManagerAdobe LaunchLanguages: JavaScript (including (MySQL and PostgresSQL)PHPPythonI am a hard working, focussed individual with a passion for learning.