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Rhonda Riegel
Senior Creative Project Manager (Creative Operations Program Lead) @Extend
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WORK HISTORY
Senior Creative Project Manager (Creative Operations Program Lead) @Extend
San Francisco, CA, US
Strategic Operations Leadership • Transformed creative operations at scale, designing and implementing systems supporting 70+ concurrent projects and 350+ deliverables per quarter—establishing Extend’s first comprehensive CreativeOps framework. • Built revenue visibility infrastructure, creating dashboards that track $60M+ quarterly revenue impact and quantify Studio value at $445K+ per quarter through blended agency rate modeling. • Led operational alignment with Product, Sales, and CRM teams, improving delivery timelines and stakeholder visibility through standardized Studio intake and workflow processes. Program & Project Delivery • Program-managed complex initiatives including post-purchase experience workflows, coordinating across internal teams and external vendors to deliver modular email/SMS flows aligned with product sprint cycles and integrated with broader platform ecosystems. • Architected scalable delivery frameworks via custom Asana templates, automation workflows, and integrated reporting—connecting systems across Creative, Product, and Marketing environments to reduce manual coordination and improve forecasting accuracy. • Managed resource planning and vendor relationships, overseeing resourcing, headcount forecasting, and partner coordination across Creative, Co-Marketing, CRM, and Web teams within a connected ecosystem of tools and stakeholders.
EDUCATION
De Anza College
Japanese
University of California, Santa Cruz
Graphic Design
International Coach Academy
Certified Professional Coach, Life Coaching
ABOUT RHONDA RIEGEL
In both productivity-focused and creativity-focused teams, we have discovered the data…
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