Rhonda Follrath
Marketing Branding Strategy Operations @Consultant
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WORK HISTORY
Marketing Branding Strategy Operations @Consultant
Denver, CO, US
Consulting contracts: • Wine and spirits industry focus on new product introductions, marketing, branding and distribution management. • Project Managed multiple CPG new product introductions in both spirits and natural foods categories, taking products from concept to production to marketing then US and International distribution. • Set up and implemented efficient operational components including production planning, warehousing, marketing operations, financial systems and compliance related requirements.
EDUCATION
Thunderbird School of Global Management
MBA International Business
Michigan State University
Bachelor of Arts (B.A.)
SKILLS
ABOUT RHONDA FOLLRATH
A global consumer marketing, project management and brand strategy guru in the CPG arena with a unique blend of B2B and B2C experience both in fast growth entrepreneurial and large multi-national consumer product organizations. Proven track record of creating and growing brands. Well versed in translating missions and goals into operating plans with clear benchmarks and annual objectives. Adventurous and upbeat with a \"glass is half full\" personality. Passionate about utilizing marketing tools to solve marketing dilemmas and grow brands. Creating, building and putting brands on the map is what gets me out of bed in the morning. Experience includes: • Product Innovation: New brand introductions in the US and 16 international markets for two different CPG segments, both requiring extensive category education development. Achieved 35%+ year on year growth. • Marketing Challenges: Successful at developing and implementing marketing solutions in the areas of global branding, brand strategy, campaign management, social media, print, TV, consumer promotions and sales/sales training. • Effective use of data and ROI to tweak and update programs. • Cross functional(and multi-national) team builder. • Directing core business functions-P&L and ROI responsibility. • Developing influencer relationships and strategic partnerships. • Conceptualizing and executing innovative initiatives. • Operations: Creating efficient and effective operational procedures in many company areas such production planning, compliance and marketing and financial reporting operations. • Extensive experience in international sourcing and import/export An energetic leader with a great deal of initiative and strong interpersonal/relationship building skills. Excellent at multi-tasking and cross-cultural challenges. Specialties: Consumer Products, Marketing, Product Innovation, Brand Strategy, Project Management, Cross-Functional Management, International Business Development, Global Brand Management, Global Sourcing, Consumer Promotions, Build/Sustain positive relationships. Fluent in Portuguese, proficient in French, working knowledge of Spanish and Indonesian. Lived, worked and traveled extensively overseas including South America, Europe and Pacific Rim.
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