Rhonda Smith

Marketing Manager @CERTEX USA

Phoenix, AZ, US

As the first Marketing Manager for CERTEX USA, I lead the development and execution of a multi-brand marketing strategy for a national leader in rigging and lifting solutions. My role focuses on brand management, go-to-market strategy, and optimizing marketing channels to drive growth and engagement.• Oversee brand positioning and product marketing for a portfolio of rigging equipment brands.• Develop and implement go-to-market strategies, including product launches, training, testing, and promotional campaigns.• Manage digital and traditional marketing channels, including email, CRM, website, social media, and trade shows.• Track and analyze marketing performance to measure ROI and refine strategies.• Partner with cross-functional teams to align marketing initiatives with business objectives.• Manage the marketing budget to ensure efficient allocation of resources.With a hands-on approach, I’m building CERTEX USA’s marketing foundation, equipping sales teams with the tools they need, and driving brand awareness in key industries like industrial, construction, mining, oil/gas/energy marine, and government.

Arizona State University

Bachelor of Science