Rhetta Cloyd
Co-owner & Chief Marketing Officer @In the Black Marketing & Consulting
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WORK HISTORY
Co-owner & Chief Marketing Officer @In the Black Marketing & Consulting
As Co-Owner and CMO of In The Black Marketing & Consulting, I lead a powerhouse team dedicated to helping high-performing businesses uncover untapped revenue opportunities and scale sustainably. We partner with companies to deliver strategic, measurable marketing solutions that create real impact.My focus areas include:Strategic Leadership: Partnering with business owners and executive teams to align marketing strategy with business goals, ensuring every tactic drives meaningful growth.Brand Positioning & Identity: Crafting and refining brand narratives that break through the noise and connect with the right audiences across all platforms.Market Intelligence: Leveraging consumer behavior data and industry insights to develop sharp, opportunity-rich campaigns tailored to each client’s market position.Full-Funnel Marketing Execution: Overseeing omnichannel campaigns—including social, SEO, content, email, and paid media—that accelerate brand awareness, engagement, and conversions.Notable Achievements:6× Spark Award Winner4× Charleston’s Choice Winner5× Best of Mount Pleasant2024 Best in South CarolinaThese accolades reflect our team\'s commitment to excellence and the lasting results we deliver for our clients. I’m passionate about transforming bold ideas into powerful strategies—and watching our clients thrive as a result.
EDUCATION
College of Charleston
Bachelor of Arts (B.A.), Corporate Communication
SKILLS
ABOUT RHETTA CLOYD
In today’s fast-paced business world, forging meaningful partnerships is essential, and that’s where I come in. My mission is to help leaders navigate their unique journeys by becoming a true student of their brand and understanding their customers inside and out. By doing so, I unlock new opportunities for growth, tapping into market share and revenue pathways that drive results. I thrive on guiding prospective partners through their value propositions and offering actionable insights that enhance both their operations and marketing efforts.Before embarking on my entrepreneurial journey, I had the privilege of serving in senior leadership positions with two powerhouse brands: IHeart Media and Advantage Media | Forbes Books. These experiences not only honed my skills but also allowed me to collaborate with diverse teams across creative, digital, operations, and finance. I’ve seen first-hand how the media landscape has evolved, and I leverage that knowledge to engage in meaningful conversations that empower my partners to connect with their audiences.I’m deeply passionate about what I do, and when I’m not strategizing ways to elevate brands, you’ll find me creating cherished memories with my family or exploring the vibrant city I’ve called home for over two decades. As a proud South Carolina native and a graduate of the College of Charleston, where I earned my degree in Corporate Communication with a focus on Business Leadership, I’m committed to giving back. I serve as a Public Speaker and Ambassador for Fraternity & Sorority Life, leading Alpha Delta Pi sorority as a Marketing Director, and mentoring collegiate women across the country.Let’s connect and explore how we can work together to drive success and make a positive impact!
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