Reyna Warner
Senior Director, Client Strategy @The Imaginarium
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WORK HISTORY
Senior Director, Client Strategy @The Imaginarium
Currently focused on the agency\'s B2B Center of Excellence, setting the vision, strategy, and success metrics that turn brand stories into predictable pipeline for clients. My remit is to orchestrate specialist teams—demand gen, content, martech, analytics, and creative—so every idea ladders up to measurable commercial impact.Go‑to‑Market & Messaging Strategy – Craft positioning frameworks and narrative hierarchies that power full‑funnel ABM and demand programs.Revenue‑Aligned Growth Plans – Translate client goals into account tiers, channel mixes, and media budgets tied to pipeline targets.MarTech & RevOps Governance – Partner with platform owners (6sense, HubSpot, GA4, Salesforce) to ensure data, attribution, and automation fuel smarter decisions.Cross‑Functional Team Leadership – Coach a pod of strategists, media buyers, and analysts; establish KPIs and operating rhythms that keep projects on pace.Client & Stakeholder Alignment – Act as strategic partner to marketing, C‑suite, and sales ensuring marketing investments tie back to board‑level outcomes.Core competenciesMarketing & Brand Strategy · Messaging & Positioning · Account‑Based Marketing (ABM) · Demand Generation Leadership · MarTech & CDP Strategy · Data & Attribution Frameworks · Cross‑Functional Team Building · Executive Stakeholder Management
EDUCATION
Arizona State University
Master of Public Policy
Arizona State University
Bachelor of Arts
ABOUT REYNA WARNER
I help organizations turn clear messaging and tight go‑to‑market strategy into repeatable revenue—not by doing it all myself, but by orchestrating the right people, data, and tech. As Senior Director of Client Strategy at The Imaginarium, I lead cross‑functional teams of media leaders, demand gen, creative, and RevOps pros. My sweet spot is the strategy layer—clarifying what story we tell, which accounts we target, and how success gets measured—then giving specialists the runway and resources to execute at pace.How I Create Impact- Shape full‑funnel growth roadmaps, aligning brand narrative with ABM, media, and content plays- Co‑architect messaging frameworks that give marketing a sales a memorable, buyer‑centred story- Partner with RevOps & MarTech leads to ensure data, attribution, and tooling back the plan- Build high‑trust, self‑sufficient teams—so results keep compounding long after kickoffFun Fact: I love an insightful personality assessment- DiSC Style: DC - Myers Briggs - INTP \"The Logician\"- Enneagram- 8 \"The Challenger\"- eColors - The Socializing Relator- CliftonStrengths - Top 5 Strengths: Intellection, Relator, Learner, Responsibility, Arranger
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