Reshmi Edward

Sales and Marketing Specialist @Kelar Pacific - AEC Technology Solutions

San Diego, CA, US

As Sales and Marketing Specialist, I lead client acquisition and marketing efforts across multiple channels to support business growth and strengthen brand visibility. My work combines creative execution with strategic planning to attract new leads, improve engagement, and deliver measurable results.Key Responsibilities & Contributions- Developed and launched a three-pronged marketing strategy focused on strengthening relationships with existing clients, educating a broader audience through relevant industry topics, and engaging new clients, resulting in expanded brand reach and increased lead generation- Designed and executed email, call, and social media campaigns that generated 100+ high-quality inbound leads- Created original visual content and marketing materials to enhance brand consistency across digital and print- Managed website updates and collaborated with internal teams and external partners to ensure accuracy and clarity- Applied a mix of data analysis and intuitive audience insights to refine targeting, resulting in increased lead volume and conversions.Recognized for strong communication, cross-functional collaboration, and a hands-on approach to growth.

Redlands Senior High School

High School Diploma

UC San Diego

Bachelor of Science - BS, Business/Managerial Economics