Renuka

Marketing Specialist @Hi Tech Cell

Edmonton, AB, CA

Planned and executed multi-channel marketing campaigns, including email,social media, SEO, and paid advertising, leading to a significant increase in brandvisibility and lead generation.Conducted in-depth market research and competitor analysis to informcampaign strategy and positioning.Created engaging content in collaboration with design and copywriting teams,ensuring consistency with brand voice and marketing goals.Monitored and analyzed campaign performance using tools such as GoogleAnalytics, HubSpot, and social media insights, optimizing efforts based ondata-driven insights.Managed social media platforms and increased audience engagement throughtargeted content and consistent interaction, resulting in a measurable growth infollowers and engagement rate.Collaborated closely with sales and product teams to align marketing strategieswith business goals and improve conversion rates.Oversaw the development of marketing collateral, including brochures,presentations, and promotional materials for online and offline use.

IILM Graduate school of Management, Greater Noida

PGDM Dual specialization in Finance & Marketing, Marketing; Finance

University of Delhi

Bcom Hons, Commerce

Delhi University

Bachelor in Commerce, Business Administration and Management, General

University of Delhi

Bachelors in Commerce, Business, Management, Marketing, and Related Support Services

Shivalik Public School, Chandigarh

12th, Commerce