Renee Mohr
Product Marketing Manager @iQmetrix
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WORK HISTORY
Product Marketing Manager @iQmetrix
Calgary, AB, CA
iQmetrix’s products and solutions are aligned with market and customer pain points and goals to drive increased adoption, usage and revenue growth.• Successfully planned, executed, and measured go-to-markets for multiple iQmetrix products, including iQmetrix Tax Management (2024), iQmetrix Merchant Services Canada (2024), and iQmetrix Carrier Connect (2022).• Written year-long Marketing plans for iQmetrix products including RQ, Carrier Connect and System Integrations.• In 2024, I led the Product Marketing functions for iQmetrix innovation products, including a Customer Lifecycle Management product alongside a Data & Analytics team, and a Business-to-Business Sales product.• In 2024, I planned and executed a self-guided Product Course designed for iQers to learn about each of iQmetrix’s Products functionality, strategy, and value to customers.• In 2024 I completed the Pragmatic Institute Pricing Course, and in 2021 I completed the Pragmatic Institute Foundations Course.• In 2023, I led a website revamp of all product-related website pages on iQmetrix.com. • In 2022, I focused on delivering Sales Enablement content across all iQmetrix Product and Partner Integrations, including delivering Product & Partner Battlecards, Ideal Customer Profiles, Buyer Personas and a Product & Partner Pricing resource. • In 2021, I developed a cross-functional process for SaaS product go-to-market projects that enhanced role clarity, collaboration, and timeliness across Product Management, Marketing, Sales, Support, and Customer Experience teams.
EDUCATION
University of Regina
Bachelor’s Degree, Business Administration/ Marketing
SKILLS
ABOUT RENEE MOHR
For 8+ years, I have been carving my B2B Marketing path through product marketing management, media strategy, digital marketing, campaign management, marketing project management, and partner marketing management. I currently specialize in product marketing for B2B SaaS in the telecom industry.
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