Renee Harrington Unger
Senior Director, Channel Marketing @GGP
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WORK HISTORY
Senior Director, Channel Marketing @GGP
EDUCATION
University of Missouri-Columbia
Bachelor of Journalism - Advertising
SKILLS
ABOUT RENEE HARRINGTON UNGER
A highly creative and analytical marketer with a proven track record across integrated marketing, digital, retail, sponsorship activation, and advertising for leading brands and Fortune 500 companies.I’m passionate about developing and guiding multi-channel marketing strategies, combining industry knowledge with fresh, creative approaches to deliver results. With a focus on strategic direction, I align efforts across channels to ensure seamless execution. I’m energized by tackling new challenges, consistently aiming to create high-impact strategies that deliver strong results and meaningful value for the company and its programs.I specialize in driving engagement, building brand awareness, and achieving measurable results by aligning paid media, social media, websites, SEO, email, and influencer strategies. Known for a collaborative leadership style and authentic communication, I excel at building strong relationships and coordinating efforts across diverse, cross-functional teams.Specialties: Integrated Marketing StrategyCross-Channel Campaign Management & ExecutionPartner Alliances, Agency Collaboration & Vendor NegotiationsConsumer Promotions & Retail ActivationBudget Management & ROI AnalysisEvent Marketing & Sponsorship Activation
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