Matt Lasota
Senior Marketing Manager @GGP
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WORK HISTORY
Senior Marketing Manager @GGP
Chicago, IL, US
B2C focused role developing and deploying leading marketing programs, strategy, and live event activation’s, using data and analytics which combine demand generation, content development, digital strategy, and community engagement. • Create channel marketing strategy to acquire new business partners, increase foot traffic, and business development at properties across the country. Campaigns focus on paid digital display media, email strategy, social media (organic and paid), direct mail for each property. Responsibilities include creating digital and social content calendars. • Develop go to marketing strategies that tie in with organizational brand and product guidelines. Strategies bring creative assets, sponsorships and community partnerships into our properties. • Manage brand strategy for multiple properties and creative content to drive growth and engagement across all platforms.
EDUCATION
Canisius University
MSA, Sport Administration
Canisius University
M.S. Sport Administration
University at Buffalo
Bachelor of Arts (B.A.), Social Sciences
SKILLS
ABOUT MATT LASOTA
As a driven, creative, analytical, and solution-focused professional with interpersonal skills, I’m ready to leverage my experience for your company. My passion for getting the right products and services in front of ideal customers has enabled me to launch successful campaigns and sales strategies that have received recognition.
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