Renee Chapdelaine Smyth
Chief Marketing Officer @Camden National Bank
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WORK HISTORY
Chief Marketing Officer @Camden National Bank
Portland, ME, US
Responsible for the coordination of brand management and engagement, customer experience, integrated marketing communications, advertising, sponsorships, demand generation, online marketing and presence, and corporate events for the financial institution with $3.9 billion in total assets, 63 retail locations and a progressive virtual branch. Play a key role on the executive management team in designing strategic business frameworks to support decision making activities. Create new consumer and commercial products to support growth initiatives. Actively measure the results of promotional activities, online banking activities and social medial plan which support initiatives. Evaluate transactional and behavioral data to build customer segmentation and cross-marketing strategies. Provide strategic direction for the CRM implementation, development, campaigns and programs.
EDUCATION
Ithaca College
Bachelor of Science, Communication
University of Hartford
MBA, Finance
ABOUT RENEE CHAPDELAINE SMYTH
Influential leader able to cultivate highly engaged and motivated teams. Responsible for…
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