Philippe Renaudin
Marketing & Communication Director @Micromania
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WORK HISTORY
Marketing & Communication Director @Micromania
Sophia Antipolis, FR
Micromania-Zing is the leading video game retailer in Francewith 310 stores. Micromania-Zing team members share a successful, growthfocused culture, founded on a passion for video games, offering personalized advice, customer service and a powerful loyalty program- Redefined brand positioning around Pop Culture, strengthening market leadership in France (+310 stores)- Launched loyalty & data-driven campaigns (SCV, CRM, segmentation) → boosted customer engagement & sales- Negotiated trade marketing deals with publishers & IP owners → increased vendor partnerships & revenue streams- Managed agencies & partnerships (creative, PR, media buying) → optimized visibility & ROI.
EDUCATION
Institut Commercial Lyonnais
BTS, Sales & Marketing
Institut Commercial Lyonnais
Master, Marketing
Whittier College
Master, Marketing
SKILLS
ABOUT PHILIPPE RENAUDIN
I am a Marketing & Communication leader with 20+ years of international experience across gaming, entertainment, and sport business. My career path has taken me from Electronic Arts and Sega to Stade de France, OGC Nice, Accor Arena and now Micromania-Zing, the leading video game retailer in France.Throughout these roles, I’ve driven brand positioning, digital transformation and audience growth:• At Stade de France & Accor Arena, I built marketing strategies attracting millions of spectators yearly and secured partnerships with global brands (Coca-Cola, Orange, PMU).• At Micromania-Zing, I defined a new Pop Culture positioning, strengthened the loyalty program and developed data-driven marketing campaigns.• Across all positions, I managed teams up to 50 people, led agencies, negotiated media & sponsorship deals, and optimized budgets.What drives me: creating brands that resonate, experiences that engage, and strategies that deliver measurable results.Today, I aim to leverage this expertise to help organizations in gaming, sport and entertainment accelerate their growth and build lasting customer relationships.
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