Regis Chinen
Market Insight Specialist @Hyundai Auto Canada Corp
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WORK HISTORY
Market Insight Specialist @Hyundai Auto Canada Corp
Markham, ON, CA
As a Market Insight Specialist at Hyundai Auto Canada Corp, I drive strategic decision-making through a blend of data analytics, market research, and consumer insights, helping shape the future of Hyundai’s automotive portfolio in Canada. My work encompasses developing and managing comprehensive research programs, delivering critical insights into consumer behavior, and analyzing brand health metrics. By leading qualitative and quantitative analyses, I provide actionable recommendations that enhance customer satisfaction, loyalty, and segmentation strategies.I also oversee multiple ad hoc research projects, leveraging statistical tools like mTab to extract valuable insights from complex datasets. My responsibilities extend to collaborating with cross-functional teams in Product Management, Marketing, CRM, and Sales, aligning insights to business objectives and supporting successful vehicle launches. Additionally, I manage key vendor relationships, ensuring efficient execution of Statements of Work (SOWs), contracts, and invoicing.In a dynamic environment, I’m adept at managing deadlines and priorities, building strategic partnerships, and developing impactful presentations. Through my work, I aim to contribute to Hyundai’s commitment to innovation, customer-centricity, and growth in the Canadian automotive marketplace.
EDUCATION
Universidade de São Paulo
Master of Business Administration - MBA
Colégio Universitas
High School
Universidade de São Paulo
Master of Business Administration (MBA)
GLOBIS Corporate
Global Leadership Program - Discovery
Universidade de São Paulo
Bachelor of Applied Science (BASc)
ISE Business School
LDP leadership development program
ABOUT REGIS CHINEN
With over 15 years of experience in the automotive industry, I bring a proven track record in leveraging data-driven insights to drive strategic decision-making and innovation. During my tenure as a Research and Development Supervisor at Honda, I led the planning, execution, and analysis of complex quantitative and qualitative surveys, supporting new product development and enhancing customer satisfaction. My core expertise lies in statistical analysis, data science, and creating innovative solutions that meet customer needs while improving user experiences.Currently, as a Market Insight Specialist at Hyundai Auto Canada Corp, I combine my passion for analytics and market research to shape the future of Hyundai’s automotive portfolio in Canada. I design and manage comprehensive research programs, deliver critical consumer behavior insights, and analyze brand health metrics to provide actionable recommendations that enhance customer satisfaction, loyalty, and segmentation strategies. My role involves leading qualitative and quantitative analyses, collaborating with cross-functional teams, and ensuring alignment with business objectives to support successful vehicle launches.My contributions extend to managing ad hoc research projects and utilizing advanced statistical tools like mTab to extract valuable insights from complex datasets. I also oversee key vendor relationships, ensuring seamless execution of Statements of Work (SOWs), contracts, and invoicing while maintaining efficiency and quality.Academically, I hold an MBA in Data Science from the University of São Paulo, where I honed skills in data mining, machine learning, and artificial intelligence. These capabilities have enabled me to integrate data-driven methodologies into strategic planning, resulting in improved operational efficiency and customer satisfaction.
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