Regina Ledesma
Assistant Marketing Manager @Globefill Inc
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WORK HISTORY
Assistant Marketing Manager @Globefill Inc
Led execution of a co-branded Cineplex partnership, integrating our vodka into Cineplex menus nationwide and collaborating cross-functionally with sales, distribution, and creative teams to support product rollout and in-theatre marketing across 83 Canadian locationsSupport product launches and portfolio initiatives by ensuring all packaging, promotional, merchandising, and distribution materials are developed and aligned with brand standards, managing and briefing an in-house graphic designer to deliver cohesive launch and account assets, with oversight from the Director of Marketing. Own and scale Crystal Head Vodka’s first direct-to-consumer e-commerce shop, generating $150K+ USD in net sales within six months, supported by digital campaigns achieving 40%+ email open rates Plan and execute PR campaigns across Canada and the U.S, managing monthly budgets, curating PR packages, identifying PR targets, and coordinating TV, print, and digital segments to maximize brand visibility
EDUCATION
Utrecht University
Dutch/Flemish Language and Literature
North Toronto Collegiate Institute
High School Diploma
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
International Marketing Management
Toronto Metropolitan University
Bachelor of Arts - BA, Professional Communications
ABOUT REGINA LEDESMA
Assistant Marketing Manager at Globefill Inc.
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