Reem Ajami
Creative Director @Feather Friendly Bird Collision Deterrent Markers
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WORK HISTORY
Creative Director @Feather Friendly Bird Collision Deterrent Markers
Mississauga, ON, CA
Improve the company website experience by redesigning key pages to address user needs, feedback, and SEO best practices. This process involved creating low-fidelity and high-fidelity wireframes, user flows, persona charts, customer journey maps, and competitor analysis. As a result, we achieved our sales goals for the online store, increased engagement, and reduced the bounce rate by 20% according to Hotjar- Create social media content with clear, helpful visuals that helped double the company’s followers within 6 months and increased engagement across social platforms.Worked closely with product managers, marketing, and sales teams to understand customer needs and turn them into simple, easy-to-use digital experiences- Organize content for SEO, including blogs, product descriptions, and alt text for images — helping the website rank higher on Google and improving overall traffic- Managing digital ads on Google and Meta (Facebook/Instagram), designing ad visuals, and monitoring performance to learn and iterate based on results in order to improve performance using the agile method- Developed the company’s brand and visual identity, ensuring all digital and print materials have a consistent and professional look- Create product and lifestyle photography to be used across the website, social media, and marketing campaigns. This has helped reduce customer service inquiries and encourages customers to make their purchase decisions- Design marketing materials, such as flyers, trade show displays, and product catalogues, with a consistent layout that aligns with the brand\'s visual identity and business goals- Managing digital ads on Google and Meta (Facebook/Instagram), designing ad visuals, and monitoring performance to learn and iterate based on results in order to improve performance using the agile method- Built a team system using Miro and Jira to plan projects, give feedback, and track progress, which helped the workflow go more smoothly.
EDUCATION
University of Toronto School of Continuing Studies
Certificate
Sheridan College
Postgraduate Degree
Damascus University
Bachelor's degree
ABOUT REEM AJAMI
I have more than ten years of experience in graphic design and a postgraduate degree in digital product design from Sheridan College. My passion lies in crafting visually appealing designs that are user-friendly, inclusive, and empowering. I have extensive experience using Adobe Creative Suite, specifically Illustrator, Indesign, and Photoshop. Additionally, I possess advanced skills in Figma and Figjam, which I use to create intuitive interfaces and sleek wireframes. My design process is centred around the user, utilizing design thinking methodology and research methods to develop digital product solutions that align with business strategies. I strongly believe that good design should be accessible to everyone and strive to create digital experiences that cater to users of all backgrounds and abilities. I am always eager to expand my skill set and tackle new challenges in the design industry. Let\'s connect and elevate our design skills to the next level.
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