Richard Redman
Head of Marketing @The Coaching Manual Ltd
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WORK HISTORY
Head of Marketing @The Coaching Manual Ltd
Manchester, GB
Lead global marketing strategy for two SaaS products in the sports-tech space- The Coaching Manual: the world’s leading online football coach education platform, trusted by Premier League and MLS academies- TopTekkers: a youth player development app with downloads, supporting grassroots clubs worldwide.Key Achievements & Responsibilities- Scaled B2B and B2C subscription growth through multi-channel campaigns (SEO, PPC, CRM, social, PR, partnerships)- Built and managed customer lifecycle funnels: freemium → premium → enterprise licensing- Partnered with clubs, federations, and schools to drive adoption across UK, North America, and Asia- Increased customer retention by collaborating closely with support teams to improve NPS, churn, and customer experience- Managed international agency relationships, budgets, and reporting dashboards across CRM and paid media.SaaS Marketing, Subscription Growth, Partnerships, Sports Tech, Product Marketing, Lifecycle Marketing, CRM, Retention, Customer Experience, B2C/B2B Marketing
EDUCATION
The Manchester Metropolitan University
Bachelor of Arts (BA), English Literature and Creative Writing
SKILLS
ABOUT RICHARD REDMAN
I’m a marketing leader with 10+ years’ experience driving growth for SaaS and sports…
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