Sunitha R
Manager Ad Operations @Amazon
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WORK HISTORY
Manager Ad Operations @Amazon
Working with a talented bunch of digital ad ops members. Shaping the way forward for Amazon\'s advertising- Create, build and deliver programs that eliminate barriers to advertiser success, drive ad campaign creation and advertiser success- Ensure that high potential advertisers reach their performance goals quickly and stay active and healthy- Work with technical account management, sales, development, and product teams to identify and solve issues blocking advertiser performance- Provide oversight and root cause analysis of issues affecting advertisers- Manage product or process improvement projects, resource management, and planning- Setting team’s KPIs, Goals, Mission & Vision, and conducting WBR with key stakeholders- Define and assess team performance against business objectives- To understand the overall business over a period of time wr.t. operations perspective and increase the adoption rate- Worked on the overall lifecycle of campaigns from pre & post-sales strategies like real-time media Optimizations across various media channels, Campaign booking & forecasting, Reporting, Media planning, Pitch Decks for AEs, etc- Liaise with Amazon global and managers to discuss work queue and team performance- Lead ad-hoc projects to improve processes and maintain ad serving capabilities - Experience in setting up, transition and scale-up processes across functions and regions (EU5 & NA- US, CA and MX in India)
EDUCATION
Rajiv Gandhi University of Knowledge Technologies, RKValley (RAC)
PUC
Sarada High School
SSC
Rajiv Gandhi University of Knowledge Technologies, RKValley (RAC)
Bachelor of Technology (B.Tech.)
ABOUT SUNITHA R
Ad Operations Leader with 11 years of experience in the advertising industry, skilled in delivering innovative solutions to meet business objectives through a combination of strong technical expertise and effective people management. Proven track record of exceeding goals through strategic program and project management, stakeholder engagement and cross-functional team collaboration. Excellent Communication skills with a customer-centric approach, driving both client satisfaction and business growth.
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