Rebekah Saylors

Director of Marketing, Communications, and Engagement @Appalachian State University

Boone, NC, US

Develops and executes integrated marketing and communication plan for the college for internal and external audiences.• Ensures the “brand” image of the Reich College of Education aligns and supports the Appalachian State University vision, mission, and values and resonates with faculty, staff, prospective and current students, alumni, partners, and friends of the College.• Serves as the College’s lead writer to conceptualize, research, write and edit clear and compelling content for diverse audiences; for multiple platforms; and in multiple formats.• Performs professional event and programmatic photography, photo editing, adding to the college photo library, and creating templates and visual marketing collateral.• Creates, schedules, and tracks content across social media platforms; design and delivery of promotional and informational html emails; oversight and general maintenance of website(s); dynamic content updates; project management; proofing and editing promotional and informational print materials; and researching and pursuing other online engagement opportunities that arise in this ever-changing field.• Tracks analytics to support key marketing and external engagement strategies.

Walker College of Business at Appalachian State University

Master of Business Administration - MBA, Interdisciplinary Business

Lees-McRae College

Bachelor of Arts (B.A.), English: Communications

Appalachian State University

Master of Arts (M.A.), Higher Education/Teaching