Rebekah J.

Senior Digital Marketing Executive @Coretime

Operating at Senior Digital Marketing Executive level, taking full ownership of PPC strategy, UX, content, and campaign optimisation across multiple brands.Key Responsibilities & Achievements:Managed and optimised PPC campaigns across Google Ads, Microsoft Ads, Display, and PMAX, increasing lead quality and conversions.Conducted A/B testing on ads and landing pages, boosting demo conversions and improving the customer journey.Developed targeted campaigns tailored to industry-specific audiences, achieving high CTRs and qualified leads.Implemented website improvements using HTML tags, UX optimisation, and content creation to enhance engagement and conversions.Collaborated with sales to align marketing campaigns with pipeline goals, generating measurable commercial impact.Coordinated content marketing, took SEO in-house addressing 404s, meta descriptions and focus keywords to boost Coretime organic performance.Oversaw multi-channel digital strategies, balancing strategic planning with hands-on execution.