Rebecca Schuetz
Director of Digital Marketing @Viceroy Hotels and Resorts
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WORK HISTORY
Director of Digital Marketing @Viceroy Hotels and Resorts
EDUCATION
California State University, Northridge
BA, Multimedia Production
SKILLS
ABOUT REBECCA SCHUETZ
I’m a digital marketing and website management leader with 15+ years of experience helping global brands transform their web presence, user experience, and digital performance. My career has centered on website operations, CMS administration, SEO, analytics, and digital strategy—delivering enterprise-level web solutions that drive measurable business growth.I specialize in- Website Management & Operations – multi-site CMS (WordPress, Drupal, custom), content optimization, and website governance- Web Strategy & Digital Experience – UX/UI optimization, personalization, and large-scale site redesigns- SEO & Analytics – organic search growth, conversion optimization, and performance tracking- Email Marketing - led CRM-driven campaigns and email marketing to enhance engagement, retention, and conversions- Cross-Functional Leadership – partnering with IT, marketing, sales, and vendors to deliver integrated digital solutions- Omnichannel Marketing – ensuring consistency across web, social, email, and paid campaignsCurrently, I lead digital strategy and website management for Viceroy Hotel Group, overseeing enterprise-level site operations, content strategy, and UX improvements across a portfolio of hospitality brands.I’m passionate about building scalable digital ecosystems that connect brands with audiences and make online experiences seamless, engaging, and measurable.
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