Rebecca Rusby

Data Driven Cx Lead - Europe @Capgemini

Responsible for the data driven CX business practice across UK and Europe, ensuring that data is integral to marketing, service, sales and commerce opportunities. Covering technologies such as (but not limited to) Customer data platforms, identity resolution platforms, API integration layers, broader marketing stack, clean rooms, decisioning engines and reporting tools, all with a focus on enabling better, more relevant personalised experience for customers/ businesses not just in marketing but also in sales and customer service as well.