Rebecca Pearson
Director, Business Development Fsop - Ste @The Coca-Cola Company
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WORK HISTORY
Director, Business Development Fsop - Ste @The Coca-Cola Company
Internal Assignment focused on enhancing Business Development effectiveness through AI integration, digital enablement, and process improvement across NAOU Foodservice.• Developed a standardized workflow for competitive and new business pursuits, creating scalable, repeatable processes now being implemented across NAOU Foodservice.• Integrated AI and automation into early-stage BD activities, developing prompt-driven tools that streamline processes and improve preparation.• Strengthened operator and competitive readiness through AI-enabled research that supports more informed and customized pitch development.• Created streamlined toolkits, templates, and guidance materials that improve consistency, clarity, and ease of use for sales teams nationwide.• Partnered cross-functionally with Sales, CRM/digital enablement, Industry Leadership, and FSOP stakeholders to refine workflows, automate processes and support system-wide adoption.• Applied industry engagement insights to BD strategy, leveraging association learnings, trade media executive presence, and event activity to support impact and commercial readiness.• Advanced operational excellence by defining repeatable processes, enhancing visibility, and reducing friction in early-stage business development work.
EDUCATION
Virginia Tech
Bachelor's degree, Hospitality and Tourism Management
Georgia Southern University
Master of Business Administration - MBA, Business Administration, Management and Operations
Cornell University
Project Management certificate
SKILLS
ABOUT REBECCA PEARSON
I build strategic partnerships, support business development growth, and help teams work smarter through AI integration, digital enablement, and operational excellence. As a Type A creative with a “smarketing” (sales + marketing) mindset, I love turning insights into action and simplifying complex work for the people who rely on it.With over a decade of experience across Consumer Goods, Hospitality, Retail, and Higher Education, I thrive at the intersection of strategy, innovation, and execution. My work sits where people and progress meet — creating clarity, connection, and scalable structure in fast-moving environments.At The Coca-Cola Company, I lead industry partnerships that connect vision with execution — supporting scalable programs, data-backed insights, and collaborative innovation across Foodservice, Retail, and Convenience channels. I also support the Business Development team through automation tools, operator insights, and cross-functional process improvement.I’m passionate about practical, people-centered AI — using technology to streamline work, improve decision-making, and help teams adapt confidently in a rapidly evolving landscape.Strengths & Focus Areas Strategic Partnerships & Industry Leadership Business Development Support & Operator Insights AI Integration + Digital Enablement Process Improvement & Operational Excellence Smarketing: Sales–Marketing Alignment Cross-functional Leadership & Collaboration Creativity with Structure (Type A Creative)I’m energized by speaking, mentoring, and building resources that help others navigate change with clarity. I develop practical AI tools — including the SEA Framework (Streamline + Enhance + Accelerate) and my AI Essentials Guide — used in workshops, trainings, and leadership development settings.Let’s connect — I’m always open to conversations around leadership, partnerships, AI, and the future of work.
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