Rebecca McKee
Fractional CMO @This Brand Works
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WORK HISTORY
Fractional CMO @This Brand Works
Client Global Expansion HR SaasI started at Global Expansion with a 30-day diagnostic.In those first 30 days, I:Uncovered $60K in wasted marketing spendRepositioned the brand to stand out in a crowded EOR marketBuilt and launched a GTM strategy that delivered 34 MQLs in month oneThe results spoke loud enough that I now sit on the board
EDUCATION
MiniMBA
Mini MBA, Brand Management
University of Birmingham
BA (Hons), Geography
MiniMBA
Marketing
SKILLS
ABOUT REBECCA MCKEE
No.1 Recommended Marketing Consultant\" — Mark RitsonFrom humble beginnings in Scunthorpe to the boardrooms of Sky, eBay, and Virgin Atlantic, I’ve spent 20+ years building brands that drive growth.I started out handing out flyers for National Express. Since then, I’ve led marketing and brand transformations for some of the world’s most iconic companiesI don’t do vanity marketing. I build marketing that delivers At eBay, I secured £30M in investment, delivered 3M+ new customers At Sky, I repositioned Sky Q driving 2M+ product sales At Virgin Atlantic, I led the first global brand strategy across 13 markets, winning a Gold IPA Effectiveness AwardToday, I partner with businesses as a fractional CMO and founder of This Brand Works, a consultancy built for brands ready to scale. I bring clarity, commercial thinking, and board-level experience to businesses navigating growth, change, or new market entry.When I’m not working, I’m usually in a saltwater sauna, skiing down a mountain, or chasing the next great adventure.Need brand clarity and real results. let’s talk.
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