Rebecca Cartwright
Marketing Campaign Manager @British Government
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WORK HISTORY
Marketing Campaign Manager @British Government
Oversee comprehensive marketing strategies for high-impact recruitment campaigns, ensuring alignment with brand values and audience engagement. Drive the development and implementation of multi-channel content, including email, social media, and digital platforms, to amplify brand presence and attract quality leads. Cultivate collaborative relationships with stakeholders to define campaign objectives and deliver tailored messaging. Analyse campaign performance, leveraging tools such as Hubspot for audience segmentation and targeting, to optimize reach and efficacy. Administer budget adherence and timeline management, demonstrating fiscal responsibility and efficiency in the use of public funds. Guided a team of campaign managers, fostering a culture of excellence and accountability in project execution. Streamlined third-party supplier management, including tender processes, to bolster campaign support. Implemented up-to-date industry practices, ensuring campaigns reflect current market trends and technologies. Produced and copy-edited marketing materials, maintaining brand consistency across all visual and textual communications. Oversaw rebrand of Home Office Recruitment visuals.
EDUCATION
Loughborough University
Bachelor of Science - BSc
SKILLS
ABOUT REBECCA CARTWRIGHT
As a value-driven marketing campaign manager, I ensure that every campaign not only meets but exceeds marketing objectives. I manage the full process—from strategy and planning to execution and evaluation. As a data driven marketeer, I use results to constantly test, refine and improve campaigns. What I bring to the table: End-to-End Campaign Management – I don’t just oversee campaigns; I ensure they are structured, executed, and optimised to hit key objectives. Supplier & Stakeholder Management – I know how to listen, but I also know when to be firm, ensuring everyone stays aligned and accountable. Marketing Impact & Insight – Beyond execution, I extract meaningful insights from every campaign to improve future strategy and decision-making. Exprert in paid social ad set up delivery and management. Reliability & Clarity – I take ownership, keeping projects moving smoothly so managers don’t have to worry about delays or miscommunication. I need little direction, and am experienced at working as part of remote and in person teams. I thrive in friendly but hard working team environments where everyone is behind the cause and the objectives and will give their all to get great results.
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