Rebecca Amesbury Batisto

Chief Marketing Officer on Demand @Abask Marketing

Washington, DC, US

Abask Marketing is a boutique marketing agency that helps small and mid-sized businesses accelerate growth through strategic branding, lead generation, and content-driven campaigns.Boosted team productivity by 45% by implementing marketing automation, AI-powered solutions to accelerate execution, and clearly defined KPIs for accountability and focus.• Led initiatives resulting in a 31% increase in marketing-attributed pipeline, directly contributing to sustainable business growth.• Implemented data-driven lead generation strategies, resulting in a 54% YoY increase in marketing qualified leads and conversion rates.• Initiated and elevated brand visibility across client portfolios, driving brand recognition through consistent storytelling, social media exposure, and PR campaigns.• Gained 60K+ new social media followers in under 12 months and increased average engagement rates by 37%.• Overall improvement of marketing ROI by streamlining channel performance, optimizing budget allocation, and investing in high-impact initiatives.• Fostered strong cross-functional collaboration between teams, resulting in better tracking of campaign conversion rates.• Revamped email strategy to achieve a 19% boost in click-through rates, driving stronger nurture performance.

Ithaca College

BA, Communications/ Journalism

Florida Atlantic University

MA, Communications/ Rhetoric