Rebecca Williamson
Marketing Director @Marriott International
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WORK HISTORY
Marketing Director @Marriott International
Repositioned meeting & event spaces at luxury hotel to drive an additional $1.3 million in catering revenue by reconfiguring merchandising opportunities on hotel website and social channels· Streamlined digital ad strategy with a focus on direct bookings resulting in a 50% increase in revenue in 2025 with focus on social media ad spend and retargeting efforts· Increased website traffic by 24% and improved conversion rate by +3.3% by transitioning websites layouts, expanding elevated offerings, and utilizing more compelling CTA’s· Created partnerships and activations to drive ancillary revenue for pool decks and outlets such as floating sound baths, custom barrel bourbons, and interactive cocktail classes· Branded and repositioned restaurants and outlets with photo shoots, creation of digital presence on websites and local platforms, multi-channel awareness campaigns, and customer engagement tactics
EDUCATION
The University of Texas at Dallas
Bachelor's degree, Finance and Financial Management Services
SKILLS
ABOUT REBECCA WILLIAMSON
Integrated marketing account manager currently working in the hospitality industry with strong business, online marketing, creative and leadership skills. Proficient in search engine optimization, e-mail marketing, CRM Salesforce and social marketing including emerging channels. Specialties include: Project management, Strategic and Marketing Planning, Online Marketing, SEO, E-mail marketing, website development and Social Media
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