Rebecca Swinney

WORK HISTORY

EDUCATION

SKILLS

ABOUT REBECCA SWINNEY

I am a highly competent senior retail professional with creative flair, commercial intuition and a proven record of excellent results in brand management, buying and merchandising and product development across multiple categories of homeware, accessories and gift. My true skill is to really understand a brand; it\'s core values and the psychology of it\'s customer. I then create exclusive concepts and determine business opportunities that fit with the ethos of the brand, adding something original and unique to the market. I am enthused about quality and design with a back ground in sourcing and developing product from a wide range of origins. I am skilled in analysing and developing trends; distilling this into a commercial proposition. I am entrepreneurial in my approach and have a history of both introducing and developing brands and categories that deliver exceptional rates of growth and profit. I can plan strategically for both short and long term success across all business channels; web specific, international markets, internal brand customers and wholesale. I have multi various experience across a wide range of business types, working with founder owners, high street retail and on line only retailers. I am able to lead, project manage and motivate, with the ability to inspire others. I am an experienced AGILE practitioner, using AGILE methodology to lead teams across a variety of projects. My passion is art and design which is why I enjoy working for innovative, entrepreneurial brands. I’m always interested in new challenges and bringing my experience to new projects which require and allow creative vision. Specialties: Sourcing, market trends, business development and strategy, brand management and licensing, product development, OTB and P&L management, design and art direction, project management, supplier management.