Rebecca McDermott
Senior Manager Content Strategy @Radiological Society of North America (RSNA)
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WORK HISTORY
Senior Manager Content Strategy @Radiological Society of North America (RSNA)
Oversees voice, style and brand standards in marketing and communications, including digital and social media marketing• Leads and supportively manages the content strategy team including copywriters, social media managers and web content manager • Develops organized content strategy plans for key campaigns and communication platforms highlighting benefits, opportunities, tactics, measurements and best practices• Identifies success factors and tracks content performance measurements to improve quality of content across all channels• Expertly edits content for grammar, clarity and adherence to RSNA voice, tone and style guide• Collaborates with stakeholder groups to ensure their goals are being met through a variety of marketing channels• Successfully leverages AI tools to optimize content creation and develop work efficiencies• Focused on innovation and staying on top of marketing and communications trends• Responsible for content strategy goals and performance, ensuring messaging is aligned across all channels• Strategically plans and executes paid social media campaigns• Writes and/or edits marketing materials including emails, newsletters, web copy, social media copy and promotional materials• Tactfully balances managing multiple projects and campaigns with the ability to prioritize and meet deadlines
EDUCATION
Universidad de Granada
Semester Abroad 2015, Spanish Language and Literature
GLENBARD WEST HIGH SCHOOL
High School
Bradley University
Bachelor of Arts (B.A.), Public Relations, Spanish, Theatre
National Louis University
Master of Science - MS, Written Communication
ABOUT REBECCA MCDERMOTT
Senior Manager of Content Strategy at RSNA with expertise in developing and overseeing…
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