Rebecca Lines
Uk Brand Manager - Lynx @Unilever
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WORK HISTORY
Uk Brand Manager - Lynx @Unilever
London, GB
UK Brand Manager for Lynx delivering consecutive years of double digit brand growth- Management responsibility for BTL & ATL brand plans - Management responsibility for all comms and integrated agency team (IAT) covering Media, PR, Influencers, Sampling, Talent. Winning the Grocers Top Campaign award in the deodorants category in 2022 and 2023- Management responsibility for landing core innovation and NPD into market including Lynx Africa G.O.A.T, Lynx Epic Fresh and Lynx Fine Fragrance- Budget management- Line management responsibility for 2 direct reports- Previous: Management of Sure Maxiumum Protection range delivering double digit brand growth over 12 months and developing the strategic approach for advocacy-led and data driven marketing model
EDUCATION
Godalming College
AS Levels and A Levels
University of Leeds
Bachelor of Arts (B.A.), English Literature and History
SKILLS
ABOUT REBECCA LINES
Passionate brand marketer with 9 years FMCG marketing experience. Currently working for Unilever as Brand Manager for Lynx UK. Previous experience working in the oral care category on therapeutic and natural brands as well as agency experience working for clients including Diageo and L’Oréal. Experienced landing award winning marketing campaigns and developing new digital-first marketing models.
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