Rebecca Kaysen

WORK HISTORY

EDUCATION

SKILLS

ABOUT REBECCA KAYSEN

Hi, I’m Bex I’m a bilingual (English/German) content creator specialising in social-first storytelling, copywriting, creative concept, and illustration.For over 10 years, I’ve been developing organic social media content that helps brands build identity, community, and long-term engagement beyond (first) impressions.I work with agencies and companies across pharma, finance, automotive, beauty, fashion, and lifestyle sectors, translating complex or technical topics into culturally relevant, platform-native content for Instagram, TikTok, and YouTube, as well as blog posts and newsletters that extend brand voice beyond social.My focus is brand building and community retention across channels via:• Social-first creative concepts • Scroll-stopping scripts and short-form video ideas • Strategic copywriting • Visual storytelling and illustration• Blog and newsletter content • Audience engagement and community growthI work collaboratively with strategy, design, and performance teams to create content that feels human, whether for regulated industries, innovation-driven brands, or fast-moving consumer spaces.Having worked remotely for the last few years, I’m experienced in collaborating with cross-functional and international teams across time zones, and I’m open to remote opportunities beyond my home base.When I’m not analysing trends or refining scripts, you’ll find me experimenting with oil pastels, working on my book, or scrolling through a suspiciously penguin-heavy feed.