Rebecca Dorgan
Senior Marketing Strategist @Froedtert Health
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WORK HISTORY
Senior Marketing Strategist @Froedtert Health
Develop integrated marketing plans aligned with marketing strategy to deliver on brand and marketing objectives* Lead multidisciplinary team in the execution of campaigns, partnering with the internal key stakeholder and external agencies. This includes developing positioning & message design, segmentation focus, creative themes and consumer experience.* Maintain a deep knowledge and understanding of the target consumer to identify key insights that can be leveraged in advertising and communications* Recommend and collaborate with business leaders to develop strategies to capitalize on market opportunities and/or competitive advantages* Serve as the department\'s primary liaison to assigned service lines
EDUCATION
Lubar College of Business
B.S., Marketing
University of Wisconsin-Milwaukee
Bachelor of Science (B.S.), Business, Management, Marketing, and Related Support Services
ABOUT REBECCA DORGAN
Experienced Marketing Strategist with a demonstrated history of working in the hospital & health care industry. Skilled in Search Engine Optimization (SEO), Market Research, Direct Marketing, Marketing Strategy, and Digital Marketing. Strong marketing professional with a Bachelor of Science (B.S.) focused in Business, Management, Marketing, and Related Support Services from University of Wisconsin-Milwaukee.
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