Rebecca McCollough

Manager, Integrated Marketing Strategy @GoTo Foods

Marietta, GA, US
EMAILS
r••••••••@gotofoods.com
MOBILE NUMBERS
+13•••••••32

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WORK HISTORY

Dec 2023 — Present

Manager, Integrated Marketing Strategy @GoTo Foods

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Atlanta, GA, US

Implement the Go-To-Market process across brand and enterprise to drive profitable, fewer-bigger-better priorities and campaigns for Carvel, Cinnabon, Auntie Anne\'s and Jamba.

EDUCATION

N/A

Emerson College

BA

SKILLS

ManagementTelevisionDigital MarketingEntertainmentTrade ShowsFinal Cut ProPublicityScreenwritingNew MediaMarketingPress ReleasesDigital MediaPromotionsAdvertisingStrategyFilemakerBrand DevelopmentBroadcast TelevisionFinal DraftEntertainment IndustryFilm ProductionSocial MediaPublic RelationsFilmVideo ProductionBrand ManagementContent StrategySocial Media Marketing

ABOUT REBECCA MCCOLLOUGH

A cross-functional marketer with global experience unlocking brand power through strategic partnership, integration and long-lead planning. Identify and synthesize large-scale brand needs into high-profile campaigns, managing from concept to completion. Partner and collaborate with internal and external stakeholders across highly-matrixed, ever-changing organizations to directly solve business pain and optimize brand potential.Experience Rooted In: Entertainment, Brand Marketing & Management, Partnerships & Integrations, Licensed Consumer Products, Strategic Planning & Project Management, and Communication.

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