Brendan Croft

Real Estate Market Strategy Intern @GoTo Foods

Atlanta, GA, US

Utilized GIS platform (Sitewise) to analyze demographic, psychographic, and traffic data to identify optimal trade areas for new restaurant development of all 7 brands-Produced custom trade area maps and location feasibility reports for executive decision-making-Assisted in creating long-range market planning models with forecasting inputs including population projections, market saturation thresholds, and real estate timelines-Partnered with real estate, Sales, and operations teams to build market prioritization models that align growth goals with brand performance indicators-Conducted cannibalization and sales impact studies to mitigate risk from new store development-Developed competitor benchmarking and market landscape assessments to inform market entry and brand positioning strategies-Used proprietary and third-party data (mobile location data, population growth trends, competitor sales estimates) to drive site selection recommendations-Supported brand portfolio strategy by identifying brand-specific demographic profiles and matching them to high-potential geographies-Monitored post-opening sales performance and location KPIs to refine market planning assumptions and improve future site selection accuracy

University of Georgia - Terry College of Business

Bachelor of Business Administration - BBA, Finance & Real Estate