Reanna Votta
Lifecycle and Loyalty Manager @TouchTunes
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WORK HISTORY
Lifecycle and Loyalty Manager @TouchTunes
New York, NY, US
Implement, manage, and improve KPIs across all digital channels to meet quarterly acquisition targets while maintaining LTV/CAC.Partner with tech and product to develop data strategies and new in-app features that improve conversions across marketing funnels.Accountable for lifecycle in-app nonfictions and email campaigns across the customer lifecycle with a specific focus on onboarding customers journeys to developing repeat customers, increasing engagement, and loyalty.Direct and manage martech systems (Braze, Segment and Talon.One) to ensure proper user data flow, optimize targeting and appropriate triggering events for loyalty and lifecycle campaignsCreate A/B tests to discover better content engagement and optimize content and customer journeys according to the results.Conduct market research and analyze consumer data to inform and drive strategy development, ensuring that marketing initiatives are aligned with consumer needs and preferences.Plan and develop strategies to engage new and loyal mobile customers and collaborate with internal and external teams to bring campaigns to market.
EDUCATION
Rhode Island College
Bachelor of Science - BS, Marketing with Minor in Computer Information Systems
ABOUT REANNA VOTTA
Being able to multitask, be creative and be organized makes me a perfect candidate for…
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