Rommel C. Caibal
Founder & Marketing Lead @Rcc Graphic Designs
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WORK HISTORY
Founder & Marketing Lead @Rcc Graphic Designs
Burlington, ON, CA
Built and scaled data-driven marketing strategies for B2B and B2C clients across multiple industries.– Designed marketing performance dashboards and reporting frameworks to measure ROI and campaign effectiveness.– Developed structured marketing workflows and automation processes to improve operational efficiency.– Led digital marketing initiatives across web, social, and content channels.– Implemented customer journey mapping and conversion optimization strategies.– Delivered analytics-based insights to support business growth and decision making.– Managed end-to-end marketing lifecycle from strategy through execution and optimization.
EDUCATION
George Brown College
Graphic Design
Sheridan College
Marketing on the World Wide Web
SKILLS
ABOUT ROMMEL C. CAIBAL
I’m a Digital Marketing Manager and Growth Strategist with 15+ years of experience driving measurable business results through data-driven marketing, demand generation, and digital optimization.My focus is simple: build marketing systems that generate qualified leads, improve conversion rates, and support scalable growth.Currently, I work at the YMCA of Oakville, where I lead digital optimization initiatives, manage paid media performance, and develop automated KPI dashboards that support real-time decision-making across marketing and communications teams.In parallel, I founded and operate RCC Graphic Designs, where I’ve led end-to-end marketing strategies for organizations across multiple industries. From website strategy and conversion optimization to CRM alignment and campaign analytics, I build marketing ecosystems that connect brand, performance, and revenue.What sets me apart:• Strong B2B and performance marketing mindset• Hands-on expertise across analytics, paid media, and web strategy• Experience aligning marketing efforts with business and sales objectives• Ability to translate complex data into actionable growth strategiesI thrive in environments where marketing must be accountable, measurable, and tied directly to business outcomes—particularly within B2B, industrial, and growth-focused organizations.Core expertise:Digital Marketing Strategy | Lead Generation | Demand Generation | Marketing Analytics | CRM & Automation | Paid Media | Website Optimization | Data Visualization (Power BI, SQL, Excel)If you\'re looking for a marketing leader who combines strategy, execution, and analytics to drive growth — let’s connect.
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