Ray Serrano

Senior Account Executive @Tekion Corp

Los Angeles, CA, US

Driving Innovation in Automotive SaaS | Modernizing Dealership Management with TekionAt Tekion, we’re on a mission to revolutionize automotive retail. Our all-in-one, cloud-native platform replaces multiple siloed systems—combining DMS, CRM, Desking, F&I Menus, Accounting, Parts, Service, MPVI, Scheduler, Customer Pay Portal, and Merchant Services—into a single, seamless solution. It’s not just a DMS—it’s a complete retail operating system built for modern dealerships.I partner with progressive dealer groups to streamline operations, enhance the customer journey, and future-proof their businesses in today’s fast-changing market.In my role, I:• Lead SaaS sales across a multi-state territory, working with franchise dealer groups to deliver tailored solutions that drive real growth.• Expand Tekion’s market presence by bringing on high-value dealer groups and scaling proven strategies into new regions.• Build long-term partnerships through strategic, value-based conversations and executive alignment.• Support onboarding and adoption, collaborating with clients and internal teams to ensure a smooth transition and maximize platform value.By combining a passion for technology with a deep understanding of dealership operations, I’m proud to help shape the future of automotive retail—one group at a time.