Rayner Sheridan
Strategic Marketing Consultant @Rayner Sheridan - The Strategic Marketer
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WORK HISTORY
Strategic Marketing Consultant @Rayner Sheridan - The Strategic Marketer
Cambridge, GB
The Strategic Marketer is a consultancy where I use my knowledge and expertise to help SMEs. Initially created to support a single project this then developed to focus on supporting SMEs who require strategic advice on marketing, branding and product launches. By working with me on effective marketing strategies, these businesses ensure that they stay relevant.Other key highlights.From October 2023 to March 2024, working with Oqton in the global industrial additive manufacturing (AM) sector, led a B2B SaaS project to devise marketing frameworks to establish and support AI-enabled AM software solutions. Key target verticals of this project were aerospace, automotive and energy sectors. Aerospace campaigns delivered over 100 high quality leads into international BD team.From October 2022 until September 2023, primarily working with UK manufacturer, Gecko Rubber, on a go-to-market strategy (GTM) for a revolutionary new tyre. Nominated for two Earthshot Prizes - I am also an investor in this business.From September 2019 until March 2020 supporting personal audio product development (over-ear headphones) and a market launch working with a South Korean OEM and an Israeli-based industrial design consultancy. Helping a B2B AV integration business to pivot during COVID and subsequently develop an e-commerce B2C revenue stream.Devising a comprehensive go-to-market (GTM) strategy and tactical plan for a telecommunications business launching a 5G software surveying solution.Working with a UK mobile telecommunications company to build structured lead generation activities, encompassing content, email, social and paid advertising targeting B2B (automotive and marine) sectors.Leading a project to identify and establish best practice in the marketing of emerging brands for headphones (in-ear & over-ear) and loudspeakers.Creating supporting technical information and online content to support the UK launch of new product range of consumer electronics.
EDUCATION
University of East Anglia
Bachelor of Arts - BA, Economic & Social History
Anglia Ruskin University
Master of Business Administration - MBA
Anglia Ruskin University
Postgraduate Certificate, Management
SKILLS
ABOUT RAYNER SHERIDAN
I play a pivotal role in developing and implementing strategies to deliver growth. Positive, with a people first approach, I have an excellent track record of coaching and mentoring individuals and businesses to deliver in happy, high-performing teams. PURPOSE: What drives me is understanding how I can help your business boost its sales and increase its market share. LEADER: As Marketing Director, I am at my best when developing strategies to deliver growth. My 3-year strategic commercial plan returned Meridian Audio’s core global audio business to profit. COLLABORATOR: Naturally optimistic, I believe the greatest success comes from challenging assumptions and working collaboratively. As Brand & Product Strategy Director I created the commercial framework for Meridian’s partnership with LG. ENTREPRENEUR: By reviewing market trends and customer needs, as Head of Global Marketing at Photocentric I identified an opportunity to create a brand-new D2C channel. POSITIVE: With a people first approach I build happy, empowered teams that deliver business objectives. INDUSTRIES: Retail Appliances, Electrical Equipment, Consumer Electronics, Additive Manufacturing, 3D Printing, B2B Software (SaaS)
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