Raymond Luening
Founder and Operating CFO @Lira Cfo
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WORK HISTORY
Founder and Operating CFO @Lira Cfo
As a fractional Chief Financial Officer (CFO) specializing in the IT services industry, I am dedicated to helping our clients achieve profitable growth, robust financial health, operational efficiency, and greater value creation. Leveraging deep industry knowledge and a data-driven approach, I collaborate closely with our clients to deliver sustainable value and drive measurable improvements.Here are some key initiatives we are currently working on for our clients:• Revamped Financial Strategy: We are developing and implementing a comprehensive financial strategy that aligns with our clients’ long-term goals, aiming to increase their profitability by 20% over the next two years.• Budgeting and Forecasting: Introducing dynamic modeling and forecasting models to improve financial predictability and reduce budget variances by 10 to 15%.• Cost Reduction Initiatives: Identifying and executing cost-saving initiatives, targeting a 10% reduction in operational costs without compromising service quality.• Process Optimization: Streamlining financial processes using automation tools, aiming to cut down the monthly close process from 20 days to 5.• Revenue Diversification: Playing a key role in diversifying our clients’ revenue streams by identifying and pursuing new market opportunities, with a goal of increasing monthly recurring revenue by 25%.• Pricing Strategy: Developing and implementing new pricing strategies to introduce pricing tiers and increase average deal size by 15%.• Enhanced Financial Reporting: Upgrading financial reporting systems to provide real-time insights and analytics, improving decision-making capabilities for a Founder-led MSP.• Fundraising: Leading fundraising efforts to secure significant venture capital to support our clients’ growth and new SaaS product initiative.• Financial Team Development: Building a results-driven finance team and mentoring a high potential Controller to improve accounting productivity and retention.
EDUCATION
SUNY Polytechnic Institute
Master of Science - MSc
Brock University
BA Finance
ABOUT RAYMOND LUENING
I work with IT services, MSP, VAR, and ISV/SaaS businesses that have outgrown reactive…
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