Raviteja Tummala

Salesforce Marketing Cloud Consultant @Sumeru Inc

Los Angeles, CA, US

Designed and launched personalized healthcare email campaigns using Email Studio with HTML, CSS, AMPscript, and SSJS, increasing patient engagement by 25% for appointment reminders and newsletters. Developed complex journeys in Journey Builder, guiding patients from health inquiries to bookings, improving conversion rates by 20%.Built automated processes in Automation Studio to manage data imports, patient segmentation, and trigger-based messaging, reducing manual workload by 40%. Applied advanced segmentation techniques in Contact Builder to create dynamic data extensions targeting patients by demographics, health conditions, and treatment history.Integrated SFMC with Electronic Health Record (EHR) systems via APIs to synchronize patient data, ensuring accurate and personalized communication. Collaborated with the creative team to develop reusable content blocks and templates in Content Builder for consistent branding and faster campaign rollouts.Wrote complex SQL queries to manage data extensions and generate reports for targeted communication. Launched SMS and push notification campaigns using MobileConnect and MobilePush, improving compliance rates for medication refills and appointments.Monitored campaign performance through detailed reports, delivering actionable insights on KPIs to stakeholders and enabling improvements in engagement, conversion, and retention. Ensured compliance with CAN-SPAM and HIPAA regulations, safeguarding patient privacy and data security.

California State University Channel Islands

Master's degree