Raul Avila

Digital Marketing Specialist @Oakstar Bank

Springfield, MO, US

I manage end-to-end digital marketing operations with a focus on Salesforce Marketing Cloud (SFMC). Over the past two years, I’ve been hands-on in campaign execution, data integration, and customer journey design. I use tools like Automation Studio, SQL, AMPscript, and JavaScript to build personalized, multi-channel campaigns and custom Cloud Pages that drive measurable results.Core Responsibilities- Design, maintain, and optimize master data architectures in Marketing Cloud. Implement deduplication rules, Boolean tracking flags, and suppression logic to ensure a single source of truth and clean, reliable data for all automated journeys- Build dynamic, Litmus-tested email campaigns with dark mode compatibility and device responsiveness- Create and optimize customer journeys using triggers, data extensions, and automation events- Manage MCI dashboards to measure campaign performance- Oversee website updates and Google Business profile management- Design custom Cloud Pages to support forms, surveys, and campaign-specific landing pages.

Evangel University

Bachelor of Business Administration - BBA