Erica Rasmussen
Director of Marketing & Communications @Gunnison Valley Health
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WORK HISTORY
Director of Marketing & Communications @Gunnison Valley Health
Gunnison, CO, US
As the newly appointed Director of Marketing & Communications at Gunnison Valley Health—a critical access hospital and integrated health system serving Gunnison County since 1938 — I design and lead strategic marketing and communications efforts that drive revenue, enhance community health literacy, and strengthen our brand presence across the Western Slope of Colorado I partner with a dedicated team to:Shape and implement a comprehensive marketing and communications strategy for both internal audiences and the broader valley community.Drive digital engagement across social, email, website, and intranet platforms—measuring impact and optimizing campaigns.Lead brand storytelling and media relations to amplify key services and programs.Design and execute community outreach initiatives that elevate access to high-quality healthcare.Track market trends and competitive insights to guide proactive strategy adjustments.Let’s connect if you’re interested in:• Collaborating to advance rural healthcare awareness• Engaging communities through meaningful storytelling• Exploring partnerships or innovative outreach campaigns
EDUCATION
Lyndon State College
Bachelor of Science (BS), Recreation Resource & Ski Resort Management - Minor in Marketing
SKILLS
ABOUT ERICA RASMUSSEN
Mom. Marathoner. Author. Speaker. Marketer. Coach. Down roughly 100 pounds, I’m on…
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