Rashmi Rao

Global Lead -external Communication (India & Morocco) @AXA Global Business Services (AXA GBS)

Bangalore Urban, IN

Association Engagement: Build and nurture strategic relationships with key industry bodies such as NASSCOM, IFCCI, SSOW, SHRM, TEI, and GPTW to amplify AXA GBS’s brand presence and influence.• Reputation Management: Champion AXA GBS as an employer of choice through strategic use of digital platforms, media relations, industry events, and partnerships.• Global Event Calendar: Drive alignment through a unified, consistent calendar of external engagements across regions.• Awards & Recognition: Curate and lead award submissions aligned with Tech, Data, DEIB, CSR, and organizational priorities.• Employer Branding: Collaborate with Talent Acquisition and Content teams to craft compelling narratives that highlight AXA GBS’s unique value proposition.•Social Media Strategy: Lead content and reputation governance for AXA GBS’s LinkedIn presence, ensuring creative, relevant, and risk-mitigated communication.• Executive Visibility: Curate media and event participation for ExCom and GLC, including media training and thought leadership positioning.• Leadership Communication: Manage executive leadership accounts and enhance their digital footprint. Notable Achievements:•Launched and scaled AXA GBS’s LinkedIn account to followers in 5 months through organic campaigns.• Improved Glassdoor rating from 3.8 to 4.1 via strategic digital engagement.

Institute of Management Technology, Ghaziabad

MBA, International Marketing

Bharatiya Vidya Bhavan

PG in Public Relations, Public Relations/Image Management, Advertising,

Delhi University

B.Sc, Electronic