Rashaad Peters

WORK HISTORY

EDUCATION

ABOUT RASHAAD PETERS

My Journey From YouTube Dancer to Marketing It all began in 2008 as an adolescent, when I began creating dance videos on YouTube. The ability to connect with other dancers around the world, and exchange stories and cultures, over social media was amazing. It was from that experience; I understood and loved the power of media.I continued this passion for dancing and media as I entered my college years. Exposed to the World Of Media At Queens College, before I decided on my major, I was easily drawn to the Media Studies courses. Learning about film, PR, marketing, and digital media intrigued me. As I learned more throughout my college years, I decided to pursue it as a career. But what exactly would I do as a career in media? Media is not only powerful but wide-ranging with possibilities. I didn\'t answer that question until my last year of college.In my last year of college, I participated in a social media internship at Silent Fire Productions, a small production company. While the internship was short in scope, it made me realize I wanted to use the power of media as a tool to connect consumers to brands.Through my internship at Wrevel, a start-up event ticketing platform, and in my free time, I acquired more digital marketing skills and knowledge. Connecting Consumers to Brands Through Marketing My first entry-level role came from Sharestates, a real estate investment marketplace. I joined the organization as a marketing analyst. Surrounded by a team of three other marketing professionals, I gained crucial hands on experience of content management and strategy, copywriting, analytics, and search engine optimization.As I moved forward, I joined American Investment Properties, a commercial real estate brokerage firm. The organization was small, yet mighty with passion and marketing activities to do. As the marketing manager, I lead many strategic initiatives across multiple channels over the years. The results left the company with increased brand awareness, employee engagement, and customer loyalty.Today, my journey has lead me to Agilant Solutions, Inc, a digital transformation and technology solutions company. At Agilant, I\'m currently leading email marketing initiatives that drive lead generation, revamping the LinkedIn strategy with a focus on boosting employee engagement and brand awareness, coordinating with marketing agencies and vendors on new paid campaigns, and other initiatives.My role at Agilant Solutions, Inc. is ever evolving and I\'m excited to be a driver of growth and change at the organization.